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What Is Slow Fashion?

What Is Slow Fashion?

To understand the slow fashion movement, it’s important to know what it’s not. In simplest terms, the concept is the exact opposite of fast fashion — clothing designed with low-quality materials, cheap labor that sometimes puts workers in dangerous environments, and with an accelerated collection calendar to keep up with new trends. Think Forever 21, Fashion Nova, and Zara. 

But as the detrimental ethical and environmental effects of fast fashion have come into focus — it’s the second largest polluter in the world, wastes massive amounts of water, has led to the mass burning of unsold inventory, and contributes to greenhouse gases emissions — sustainably-minded consumers and brands rethinking the way they approach their wardrobes and produce their apparel. 

Enter: Slow fashion, the intersection of apparel production and conscious consumerism that values sustainable sourcing, natural, organic materials, and ethical practices.


Hass, Slow Fashion, Fast Fashion, Sustainable Apparel


Slow fashion brands, like Hass, center their work on quality products that don’t harm people or the planet. That’s why our small capsule collections are crafted from natural, organic, innovative materials like Global Organic Textile (GOTS) organic certified cotton, Peruvian baby alpaca fiber, and Lenzing-certified micro modal that are sustainably and ethically sourced. And, we stitch the majority of our garments in our Los Angeles-based GOTS certified factory — the global textile industry standard for processing organic fibers. We don’t use toxic chemical dyes, either. It costs more to do it this way, but by harnessing the power of sustainable materials, we keep our environmental impact to a minimum, using less water, emitting fewer carbon emissions, and offsetting the rest. The result is high-quality, responsible clothing that lasts longer, feels better, and looks great.     

As consumers, you can support the movement by adopting a slow fashion mindset. That means buying less, choosing to invest in consciously, sustainably, and intentionally made clothing that supports circular economies, and taking care of garments throughout their lifetimes so they last longer. You can also buy pre-owned — apps and websites like Poshmark, Mercari, and Depop are platforms that give garments a new lease on life.

What and how you buy matters. By putting your purchasing power behind responsible, slow fashion brands, you’re standing up for the rights of workers, human health, and the future of our planet — and that will always feel better than scoring a $2 shirt off the sale rack.